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GSA [Window Project]

A specific client was introduced to us, which in this case, the project revolves around Aesop. This project deals with the retail window shop which we are to derive with a framework and be interpreted into two different designs.

Aesop deals mostly with beauty product that emphasized with organic plants. Instead of packaging the products with fanciful plastic designed bottle, they took another approach which uses laboratory bottle to create a stronger self-identity in a sense that they are a group of scientist rather than a beauty practitioner.

The reason of the relation is both of them has a strong relation with the notion time. Etienne Jules Marey does experiment which is subject to motion, which is strongly related to time interval, while Aesop experiments on beauty products, which also subjects to time as such beauty projects needs time to work.

Lim Wei Boon...
Portfolio Singapore, Singapore